“Why I’m Choosing Humans Over AI for My Test Commercial.”
The question of whether artificial intelligence can truly replace humans is a fascinating and highly relevant one.
bakergoodchild Achieves Carbon Neutral Status – What it Means and Why it Matters
We’re proud to announce that as of April 2025, bakergoodchild is a Certified Carbon Neutral Business, having offset 237.37 tonnes of CO₂e emissions through verified global projects under the Woodland Fund™...
What is Thought Leadership in PR copy and why is it important?
Thought Leadership in PR copy is what sets companies apart from the competition. It demonstrates expertise by sharing valuable information, ideas and opinions. It’s called Thought Leadership because it shapes industry...
20 Years of Guthrie Aerial Photography
Running any business is a tricky business, but having a weather dependent business in Scotland adds even more ‘aaaaargh!’...
Common PR and marketing copywriting mistakes that could cost you sales
Copywriting is one of the most powerful tools you can employ in your PR and marketing mix. When done well it captures an audience’s attention,...
How much does outdoor advertising cost?
If you’ve ever driven past a bold billboard on a busy high street or spotted a striking ad wrapped around a bus, you’ve already seen outdoor...
Smart XS Ltd – Expert Custom Exhibition Builders
In today’s competitive exhibition landscape, standing out is no longer optional – it’s essential. Businesses attending trade shows and corporate...
spotlight
5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away,...
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was...
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for...