5 Top Tips on How to Make Your Copy Count
Good copywriting has a big impact on marketing campaigns. It can make the difference between people staying on your website and clicking away, between customers and prospects liking and disliking your brand, and...
The Future of TV Advertising: How Data, AI & Virtual Production are Changing the Game
For decades, TV advertising was the gold standard – big budgets, prime-time slots, and mass audiences. But the rise of digital advertising was the game changer. Google led the way with precision-targeted ads in...
Why Lawyers and Law Firms Should Use Promotional Products and Merchandise
In an industry where trust, professionalism, and brand recognition are essential, law firms must find innovative ways to stand out. Promotional products and branded merchandise offer a unique opportunity for lawyers to build...
Pharmacovigilance Translation: Drug Safety Across The Global Language Market
Here’s the thing about drug safety: it doesn’t end the moment a medication gets regulatory approval and hits pharmacy shelves. That’s actually just...
Brand Momentum Wins Sales & Marketing Business Book Award 2025
The groundbreaking book Brand Momentum, written by Tony Lewis, scooped the Sales and Marketing top prize at the Business Book Awards held in...
Why did your last promotional video only get a handful of views? Here’s how to fix it.
For your video to achieve its objectives, a robust distribution strategy is vital.
Visualisation: Imagine It Before You Shoot
We’re looking at where AI meets Virtual Production to solve one of the biggest headaches in content creation: Visualisation.
spotlight
How the World’s Biggest Brands Use Market Research to Fuel Innovation & Business Expansion
Whether a company is launching a new product, entering a new market, or optimising its customer experience, market research lays the foundation for...
Who hires a copywriter and why?
Depending on your business type and even your individual career experience, hiring a copywriter might be second nature to you, or it might be...
Beyond the Catwalk: The Unsung Heroes of Advertising
At BMA Hands, we represent the unsung heroes of advertising – the hands that showcase exquisite jewellery, demonstrate innovative products, and...